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PRICER® Electronic Shelf Labels

Shelf‑edge automation that boosts speed, accuracy and the in‑store experience.

We design, deploy and support PRICER® ESL platforms across Montenegro, Serbia and the Adriatic region — from pilot to multi‑store rollouts. Optical wireless, instant flash, task automation, and rock‑solid reliability.

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Fast price updates

Update thousands of labels in minutes.

Low total cost

Long battery life & resilient platform.

Operational gains

Guided tasks, accurate stock, fewer errors.

Why PRICER® ESL

Market‑proven platform for price automation, store operations and shopper engagement.

Speed & Integrity

Price automation at scale

Synchronize store prices with your POS/ERP in minutes, across every shelf. Reduce pricing errors and protect margin with traceable updates.

Instant FlashBulk updatesAudit trail
Operations

Guided shelf tasks

Use labels as beacons for replenishment, click & collect, planogram changes and markdowns. Staff find the right product fast.

Task LEDsDynamic PositioningStock checks
Experience

Beyond pricing

Promotions, QR/NFC, and mobile product info right at the shelf. Improve conversion and reduce decision friction for shoppers.

NFCQROmnichannel

Our implementation services

End‑to‑end delivery by Trony Network — engineered for retail speed and reliability.

✓
Discovery & ROI

Store audit, radio survey, SKU/label sizing, TCO/ROI modeling and rollout strategy.

✓
Design

Label mix, rail and attachment selection, coverage planning, integration approach.

✓
Deployment

Physical installation, network & controller setup, Plaza onboarding, bulk provisioning.

✓
Training

Hands‑on training for store teams and HQ. Playbooks for price, promo and tasks.

✓
Support

SLAs, monitoring and remote helpdesk. Fast replacements and rollout assistance.

Selected deployment

Real stores. Real speed‑ups.

Aroma — Belgrade Waterfront

Full‑store ESL rollout delivered efficiently with our installation team. Result: rapid price updates, improved shelf accuracy and cleaner store ops.

GroceryFull storeRapid rollout

*Logos and trademarks belong to their respective owners. References available on request.

Technology highlights

Key features that make PRICER® stand out.

Optical Wireless

Fast, resilient communication

Dedicated optical wireless network in store aisles minimizes RF congestion and delivers rapid, targeted updates to labels.

Instant Flash

Find the right product instantly

Trigger a flashing LED on the label to guide staff to the precise SKU for tasks like click & collect and replenishment.

Dynamic Positioning

Location‑aware labels

Know exactly where a product sits on the shelf for faster planogram execution and fewer picking errors.

FAQ

Practical considerations for your rollout.

How long does a typical store deployment take?

Smaller formats can be completed in days; larger supermarkets are usually scheduled section‑by‑section to minimize disruption. We create a plan together during discovery.

Do ESLs integrate with our POS/ERP?

Yes. We connect your price and product data to the PRICER® platform using file/API methods that fit your stack. We provide mapping and testing before go‑live.

What about attachments and rails?

We specify the right mix of rails, adapters and holders for each shelf type, refrigerated sections and special fixtures.

Battery life and TCO?

Labels are engineered for multi‑year battery life under normal update cycles. We model TCO up‑front to align with your update frequency and promo cadence.

Let’s talk

Request a store audit, pilot or a quote.

Quick contact

Trony Network D.O.O.

IT outsourcing, retail technology & electronic shelf labels (ESL)

Phone: +382 69 283 941
Email: contact@trony.me
HQs: Kotor, Podgorica, Belgrade

MontenegroSerbiaAdriatic Region

PRICER® is a registered trademark of Pricer AB. Trony Network implements and supports PRICER® solutions for regional retailers.